New Identity • New Directions
This year brought new directions to our shop, brand, and ethos. We’ve developed a refreshed foundation for our future that maintains the principles that have contributed to our success. This next chapter takes East • West beyond the retail experience, opening the space and brand to new opportunities for growth, creativity, and collaboration.
A New Visual Identity
The updated East • West visual identity nods to the shop’s duality. Since its inception, the store has served as a space for divergent concepts to meet, dialogue, and blend. Sitting between the coasts, East • West brings together distinctive elements from both directions to present something wholly unique.
This idea inspired the direction for the new logo. The font for “East” is industrial and modern while the font for “West” reflects the expansive, organic nature of the coast. The circle, like our shop, rests between both spaces and brings them together to create a harmonious whole.
The branding extends beyond the logo, opening new possibilities for East • West to evolve through collaborations and private label goods. We’ve already rolled out packaging and in-store materials, with special, tangible items in the works. The visual is indicative of our intentions to stay dynamic and open to creative growth.
A Space for Artists & Makers
We also updated our interior to serve as a space for inspiration and collaboration. We want to provide a welcoming experience that inspires our visitors to create, learn, socialize, and relax. We’ve added open seating with a curated selection of books and magazines that cover topics like fashion, culture, and design.
The shop will also host a continuous rotation of artists and makers. We’re currently showing work from local artist Molly Svoboda and Alyssa Knowling. We’ll continue to host in-store shows and pop-up events while finding new ways to use the space.
Playlists & Palette
We pull inspiration from all directions, and in curating East • West, we look for opportunities to create a harmonious sensory experience. We introduced an ongoing series of playlists that we listen to in store and at home. Palette , our visual mood board, provides a look into what inspires us from day to day.
Moving Forward
This new direction brings exciting opportunities to East • West. We’re going to continue developing as a shop, creative space, and brand. In the following months we will be expanding our lineup with new brands, hosting events in store, and making space for creators and the curious. We invite you to become a part of this new, exciting chapter. Join our mailing list below to learn more, and visit in store from 11-7 Tuesday through Saturday and from 12-5 on Sundays.